Sunday, October 11, 2009

Seventh Generation SUX!

I told you guys I had a story about this line of products, and I will not disappoint, although it's no production. I ran out of liquid dish soap and decided I wanted to use a natural product, and since I don't want to blow through my Dr. Bronner's (we go through a LOT of dishes) I went shopping for a truly natural product. I should have just went straight to Trader Joe's, like my instincts wanted me to, but I was visiting Target and went to see what they carried.

I always see this brand in stores called Seventh Generation. They make sales because the label is green and it says "natural" on it. Already I'm suspicious, since I'm well aware that if a company has to put natural on the label, it isn't clearly obvious and needs investigation. I don't need a label on a stalk of celery to tell me it's natural (or do I?).

Another huge warning: if a product doesn't have it's ingredients (if any) clearly listed in plain view, run away. Upon investigation of the bottle of Seventh Generation liquid dish soap, I saw no ingredient list. You actually have to buy the bottle and peel off the label before reading the ingredients. I indulged in a little peek :)

I swear, not more than three ingredients in, came the biggest blow to "natural" I've seen in quite some time: Sodium Laurel (Laureth) Sulfate. This product is pretending to be natural. No joke.

SLS is in lots of cheap, chemical shampoos and other detergent type cleaners. It is not to be messed around with. SLS actually breaks down your skin's barrier, making it possible for anything else you come into contact with to infiltrate your body faster than ever. It can actually create an allergic reaction in your body by making you more susceptible to everything in your environment. It is THE most common skin irritant! The sad thing is, this isn't news. Real natural products have long eliminated use of this ingredient, so you can imagine my surprise at seeing this among the very first listed in a line of products claiming to be better for you. How can that be true when they include SLS, which can also cause or worsen eczema and recurrent canker sores?

Needless to say, my introduction to Seventh Generation products was simultaneously my fond farewell. If you're ready for a big laugh, visit this site and what Seventh Generation has to say about their dishwashing products. Here's a preview: "Hypo-Allergenic". Wow. Doesn't hypo-allergenic mean it REDUCES the tendency to provoke an allergic reaction? SLS practically invents them!

People, be very wary of anything that says "All Natural". If you can't immediately tell it's natural, there's already reason to be suspicious. Every single day, companies LIE to get your money into their pockets. This couldn't be a more obvious example. Ask yourself who benefits from this. Who benefits from exposing you to chemicals and making you more susceptible to toxins while CHARGING you money for the "service"?

I would never even consider another product from this company, no matter how natural it's proven to be. They lie. They expose the public to ingredients that are known to cause very negative effects and yet they are making millions by deluding people into thinking they are actually doing something good for themselves, and for their children! This is happening, and if that's the worst of the "natural" products, what's in the rest of the cleaners? The ones that don't even bother to attempt to be somewhat natural? All I need to know is that I'm not using them.


  1. Hello,

    I wanted to respond to your blog regarding our Dish Liquid.

    At Seventh Generation we think it is important for people to know what ingredients are in the products they use in their homes and to be informed about the potential effects of these chemicals on their health and the health of their families. We believe the best way to produce this information to consumers, at the point of purchase, is through full disclosure of ingredients on product labels. And it’s okay to peel back the label before deciding to buy it, it will close again.

    We're proud to have led the industry as one of the few manufacturers of household cleaning products to voluntarily disclose all ingredients on our packaging. Seventh Generation uses specific chemical or INCI names on our product labels and lists all ingredients on our Material Safety Data Sheets (MSDS), which are available on our website. In addition to ingredient disclosure on our labels and MSDS, consumers are able to call our toll-free number for ingredient lists, or for additional information about each ingredient.

    In addition, we have created the Label Reading Guide, a free download-able application for cell phones. Armed with this portable "dictionary," shoppers can investigate product ingredients and product claims right in the aisle as they shop. Here is a link to the web-based version:

    Seventh Generation has submitted testimony to the Federal Trade Commission (FTC) asking that they include definitions for "organic" and "natural" in the revised edition of the Green Marketing Guidelines. This will assure that all manufacturers use the terms "organic" and "natural" in a consistent way.

    At present, the term "natural" does not have a regulated definition. In the absence of regulation Seventh Generation has defined "natural" to mean "derived from natural materials." Surfactants that are made from plant oils and minerals are "natural" by this definition. This includes the surfactants used in our products.

    Finally, we invite you to participate in a recent discussion about SLS and our dish products on our blog:

    Daron // Seventh Generation

  2. Thank you, Daron, for taking the time to present Seventh Generation's response. I have published your comment publicly so that all of my readers may know both sides of the debate.